IXE stands for Innovation Exchange. It is India’s first Innovation Exchange that integrates Academic institutions, industry, Government Initiatives to unlock synergistic potential and accelerate innovation. Its vision is to make India, the most preferred location for sustainable innovation led by design thinking and emerging technologies, incubate global AI start-ups and companies, create an ecosystem that will facilitate job placement, project execution, and industry- professionals – academia collaboration. The scope of its services includes collaborative learning, and output, business management, and business research for enabling public-private partnerships, creating linkages between vocational and higher education. Academic institutions are quailed by IXE on parameters of innovation potential and invited to host an IXE Innovation Hub at their premises. There are negligible costs associated with being an innovation hub. The sufficient condition is the innovation potential and willingness to play an active role in the innovation ecosystem.